A creative house in formation
Give the idea somewhere to go.
Of Its Own is a creative house for making things, telling stories and finding more room in everyday life. We’re developing tools and small studios that begin with what people want to make.
Move, tap or use Enter and the arrow keys.A still surface. Press to leave an impression.
A thought. A first version. Something worth keeping.
Some ideas need a question. Some need a rough shape. Some need another pair of hands. We’re making room for all three.
Creation is where the stories, objects and experiments begin. Life is where we explore the everyday work that takes time away from them.
Two houses. A shared standard.
Deinos is the AI company beside us, developing businesses for organizations. Of Its Own is the creative house for people. Our work asks different things of us. In both houses, the standard is the same: a person makes the decision, the work can be stopped and the people who made it get credit.
Meet DeinosWhat’s taking shape
These are concepts, not a catalogue of finished products. Read what each company is for and where it stands.
Making, writing and trying things.
- 01
Faint Idea
For the thought before the brief.
A small place to turn a loose thought into an experiment you can try.
Explore Faint Idea - 02
Useful Accident
A studio for the mistakes worth keeping.
A proposed studio for commissioned work, led by people who know which surprises to keep.
Explore Useful Accident - 03
Claymation
Make it with your hands. You direct what happens next.
An idea for an AI-assisted clay studio, beginning with something you make by hand.
Explore Claymation - 04
Good Fiction
Story worlds that remember themselves.
A proposed workspace for keeping characters, timelines and story rules close to the writing.
Explore Good Fiction - 05
Moon Machine
Give the idea a first form.
A first-version step we’re exploring within Faint Idea.
Explore Moon Machine - 06
Dream Arithmetic
A creative research practice.
A place to ask what a creative choice does and how we could test it.
Explore Dream Arithmetic - 07
Creative Collision
People from different disciplines, one table.
A proposed series of working sessions where different ways of thinking meet a shared brief.
Explore Creative Collision - 08
Here Is Nowhere
An editorial and cultural imprint.
Essays, conversations and small editions about living with powerful tools.
Explore Here Is Nowhere
Three things we want the work to keep.
The person directs.
AI may help with the work. The person making it decides what stays.
Leave room for the unexpected.
A rough start or a useful mistake can change the direction. Make room to notice it.
Keep the credit with the work.
Name the people who contributed and make AI’s part clear.
Read the principlesTell us what you’re thinking about.
An idea, a question or a possible collaboration. Write to hello@ofitsown.ai.
Write to usPlease don’t send private documents or material you don’t have permission to share.